Services
Search & AI Visibility Services
Nalmert connects the foundations that make a website discoverable with the measurement and information work required for AI-powered discovery. Each service has a distinct role, and the right starting point depends on evidence rather than a preselected package.
Service system
Four services with different jobs
SEO
Build the technical, architectural and content foundation for organic discoverability. SEO addresses crawlability, indexability, search demand, page intent, internal linking and authority without promising rankings.
AI Search Optimization
Run an umbrella programme across traditional search and AI-mediated discovery. It connects technical access, content clarity, entities, external evidence and measurable visibility.
Generative Engine Optimization
Improve readiness for generative discovery through clearer answers, entities, evidence, source architecture and prompt-level measurement. GEO cannot guarantee a citation or recommendation.
AI Visibility Audit
Establish a baseline across representative prompts, engines, mentions, visible citations, recommendations, competitors and source patterns before deciding what to change.
How the services work together
One path, four distinct functions
SEO
Discoverability: make useful pages accessible and aligned with search intent.
AI Search Optimization
Umbrella programme: coordinate search, content, entities, authority and measurement.
GEO
Generative visibility: improve clarity and evidence for answer environments.
Audit
Baseline and diagnosis: identify observed gaps and prioritise the roadmap.
Choose the starting point that matches the evidence
Some organisations need technical SEO work first. Others already have a strong search foundation but lack prompt-level measurement, explicit entity information or source evidence. The audit is designed to identify that difference. Recommendations separate observations from inference and keep mentions, visible citations and recommendations as distinct signals.
For a deeper explanation of how findings become priorities, review our methodology. For measurement definitions and limitations, see AI Visibility.
Start with evidence