AI Visibility Audit
AI Visibility Audit: See Where Your Brand Appears in AI Search
Measure your current presence across representative prompts, competitors, AI engines and cited sources. The audit turns observed visibility into a prioritized search and GEO roadmap.
AI Visibility Audit Report
ExampleExample report — not a client result.
Diagnostic scope
What the audit answers
Where does your brand appear? Which prompts and engines surface competitors instead? Which sources are cited? Is the brand clearly understood? What technical, content, entity and authority gaps should be addressed first?
Measurement
What we measure
Prompt Coverage
Priority questions where the brand is observed.
Mention Rate
Brand appearances across the defined dataset.
Citation Presence
Sources referenced in observed answers.
AI Share of Voice
Relative visibility against named competitors.
Competitor Gap
Questions where competitors appear and the brand does not.
Engine Differences
Variation across relevant AI search experiences.
Prompt Matrix
A prompt-level view of market discovery
We define category, vendor, comparison, recommendation, problem-solving, pricing and brand-evaluation prompts, then record observed mentions, citations and competitors by engine.
Competitors
See who is visible when your brand is not
Search competitors and AI competitors are not always identical. We compare observed brand presence, recommendation context and cited sources without turning a limited sample into a universal market claim.
- Named competitor set
- Prompt-level visibility gaps
- Engine-specific differences
- Source patterns to investigate
Citations and entities
Understand the information environment around your brand
We review citation sources, owned and independent evidence, brand consistency, service relationships, expertise signals and external authority. Citation selection remains outside our control.
Site review
Technical SEO, content and extractability
Technical access
Crawlability, indexability, rendering and information architecture.
Direct answers
Definitions and answers with enough context to be useful.
Evidence
Sources, authorship, dates, limitations and support for claims.
External authority
Independent sources and gaps in the wider brand footprint.
Example output
From observations to an actionable roadmap
The scope and findings depend on the market, prompt set, engines and observation period.
Deliverables
What you receive
Evidence pack
Recorded prompts, engines, mentions, citations and competitors.
Findings
Clear separation of observed, measured and inferred conclusions.
Priorities
Technical, content, entity and authority recommendations.
Next measurement
A repeatable framework for tracking change over time.
After the audit
Choose the right workstream based on evidence
The audit may point to foundational SEO, broader AI Search Optimization, focused GEO, content/entity work or continued AI Visibility measurement. Recommendations are prioritized rather than bundled into a predetermined package.
Fit
Who the audit is for
Frequently asked questions
AI Visibility Audit FAQ
What does an AI Visibility Audit measure?
It measures observed mentions, citations, prompt coverage, competitors and engine differences in a defined dataset.
Which AI engines are included?
The relevant mix is agreed from audience and market needs and may include ChatGPT, Gemini, Perplexity and Google AI experiences.
Can the audit guarantee future recommendations?
No. It establishes evidence and priorities; it cannot control generated answers.
How are prompts selected?
Prompts are mapped to discovery, comparison, recommendation, problem-solving and brand-evaluation intent.
Does the audit replace an SEO audit?
No. It includes relevant technical checks but focuses on combined search and AI visibility.
Are the report visuals client results?
No. Any interface shown on this page is explicitly labelled as example data.
What happens after the audit?
You receive prioritized recommendations and can choose the appropriate implementation workstream.
How are limitations documented?
We record engines, prompts, dates and sampling limits so findings are not overstated.
Request an audit
Tell us what you want to evaluate
Share your brand, market and current priorities. We will use the details only to respond to your request.