About Nalmert
Building Clearer Visibility Across Search and AI
Nalmert is an evidence-led practice focused on how organisations are discovered, understood and represented across traditional search and AI-generated answers.
Purpose
Help teams make better visibility decisions
Search and AI discovery are converging, but their evidence is not interchangeable. We connect the disciplines while keeping metrics, limitations and page intent clear.
Our work is designed to be understandable by leadership and implementable by SEO, content, product, engineering and communications teams.
What you can expect
- Explicit scope and assumptions
- Evidence linked to recommendations
- Clear owners and dependencies
- No invented certainty or proof
Capabilities
One system, distinct disciplines
SEO
Technical, architecture, content and authority foundations.
Explore SEO →AI Search Optimization
An umbrella programme connecting search and generated-answer visibility.
Explore AI Search Optimization →GEO
Entity clarity, extractability and citation-ready source content.
Explore GEO →AI Visibility Audit
Prompt, engine, competitor and citation diagnostics.
Explore the Audit →Standards
Credibility is part of the product
No fake proof
No invented clients, awards, testimonials, research, experts or performance claims.
Transparent limitations
Research and audits state where sampling, tools or changing platforms limit interpretation.
Useful documentation
Recommendations should survive handoffs and support accountable implementation.
Attribution
Real expertise, published transparently
Verified people and authorship will appear in Experts when real profiles are available. Generic admin attribution is intentionally excluded.
Work with us
Bring a search, AI visibility or measurement challenge.
Founder
Alexander Tatyanchenko
Founder of Nalmert, SEO & AI Search Strategist.
SEO since 2016. 100+ SEO projects. Currently working across 11 GEO projects.
Meet Alexander