Insights

Analysis for Search, GEO and AI Visibility Teams

Practical interpretation of changing search behaviour, measurement methods, content systems and source visibility.

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Topics

AI Search

How generated answers change discovery and evaluation.

GEO

Entity, extractability, citation and source considerations.

SEO

Technical and content foundations that remain essential.

Measurement

Prompt sampling, classification, benchmarks and limitations.

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Why No GEO Provider Dominated AI Recommendations in Our 80-Response Study

The most frequently mentioned provider appeared in 8 of 80 completed observations. That is 10% of this measured prompt set—not evidence of market leadership, and not evidence that one provider dominates AI recommendations generally. A fragmented measured set Research 001 asked commercial provider-discovery questions across ChatGPT, Perplexity and Yandex Alice, covering International, US, UK and […]

ChatGPT vs Perplexity: Do They Recommend the Same GEO Providers?

Short answer: ChatGPT and Perplexity overlapped only partially in the measured prompt set. In Nalmert Research 001, the same frozen prompt set was measured in ChatGPT and Perplexity across four markets. ChatGPT completed 36 observations and Perplexity completed 35; one UK Perplexity observation remained a documented technical failure. This comparison describes provider mentions, explicit recommendations […]